Digital products are at the heart of many business models. Companies invest a lot in development and design, but if a product fails to meet the actual needs of users, this leads to frustration, high bounce rates and loss of sales. Usability testing and crowdtesting are essential in order to identify and avoid such problems at an early stage.
Internal tests are often not enough, as teams are blind to potential weaknesses. Companies that invest in usability testing and UX research at an early stage benefit in the long term: they save costs, increase customer satisfaction and gain a market advantage. This article uses real-life examples to show how companies have been able to identify and solve specific problems using usability testing methods and crowdtesting.
Case 1: Retailer optimizes its shopping app through crowdtesting
A large retailer developed a shopping list app to make shopping easier for its users. Despite internal tests, it fell short of expectations.
Only a usability test with real users revealed the main problem: The scan function for product recognition was too complicated, as a result of which many customers stopped using it in frustration.
Solution through Crowdtesting:
- Usability tests with real users identified potential weaknesses.
- Clearer user guidance and an improved scan function led to a 35% higher usage rate.
Case 2: FinTech app increases conversion rate through usability testing
A FinTech start-up developed an app for taking out insurance quickly and easily. However, high bounce rates during the onboarding process caused problems for the company.
A combination of usability testing and functional tests revealed that the upstream security questions had a deterrent effect and gave the impression that the process was more complicated than it actually was.
Optimization through UX Research:
- A/B tests with different onboarding designs led to the solution.
- A clearer explanation of the security process and progressive disclosure of the form fields increased the conversion rate by 20%.
Case 3: Streaming provider reduces unsubscribe rate through UX tests
A major streaming service found that many parents were inadvertently logging out of their family account, thinking they were only leaving the children's profile.
Solution through Usability Testing:
- A targeted usability test with families revealed the misunderstanding.
- A new, prominent switch button between profiles reduced accidental logouts by 60%.
Why companies should not do without usability testing and crowdtesting in general
These examples show that even small UX problems can have a major impact. Companies that integrate usability testing methods into their development processes at an early stage will benefit in the long term.
Advantages of Usability Testing:
- Faster Time-to-Market: Errors are detected early and corrected before they cause problems in the live version.
- Higher Customer Satisfaction: A digital product that is geared towards real needs reduces frustration.
- Cost Savings: Misguided developments are expensive - especially if they are only recognized after the product launch.
- Market Advantage: Products with optimized usability prevail over the competition.
Which usability test methods are most effective?
For usability testing to be successful, companies must choose the right test methods. The most important methods in usability testing:
- Exploratory Usability Tests: Testers interact freely with the product and uncover undiscovered UX problems.
- A/B TestsTwo versions of an application are tested to find out which one works better.
- Think-Aloud Method: Users express their thoughts out loud during use - so UX problems become directly visible.
- Eye-Tracking Analysis: Analysis of eye movements shows which UI elements receive particularly much or little attention.
Crowdtesting with msg.passbrains offers the advantage that companies can flexibly combine all these methods to quickly gain well-founded UX insights.
Why msg.passbrains is the ideal partner for usability testing
msg.passbrains supports companies in taking digital products to the next level through crowdtesting and usability testing.
Your Advantages:
- Global Crowd with Real Users: Real user groups from different age groups, countries and with different technical knowledge - combined with a variety of available end devices - ensure representative test results.
- Combination of User Research and Functional Tests: Companies benefit from a customized test strategy that integrates all relevant usability and QA test methods.
- Fast Results through Scalable Testing: Crowdtesting in real time enables us to deliver detailed insights and specific recommendations for action within a few days.
- Flexible for Use in any Industry: Whether e-commerce, banking, healthcare or SaaS - our usability tests are applicable across all industries.
With msg.passbrains, companies optimize their digital user experience sustainably and increase user satisfaction.
Conclusion: Why companies should invest in crowdtesting and usability testing
Digital products are only successful if they are intuitive, understandable and functional. Usability tests with real users uncover problems that internal teams often overlook.
Companies that consistently integrate usability testing and crowdtesting into their product development benefit from:
- Better User Experiences
- Faster Market Launches
- Lower Development Costs through Early Error Detection
- Higher Conversion Rate and Customer Loyalty
Would you like to test and optimize the user experience of your digital products? msg.passbrains is your partner for professional usability testing and crowdtesting.
