Digital products are at the heart of many business models. Companies invest a lot in development and design, but if a product fails to meet the actual needs of users, this leads to frustration, high bounce rates and loss of sales.
Crowdtesting in the Healthcare Sector
The digitalization of healthcare is bringing about a fundamental revolution. Technologies such as the ePrescription, the electronic patient record (ePA) and telemedicine have changed the way patients and healthcare providers interact with each other...
Artificial Intelligence vs. Crowdtesting: Is AI enough for fast iterations?
In the dynamic world of software development, time is a precious commodity. Fast iterations and continuous product improvements are the key to success. Is it possible for artificial intelligence (AI) to take the insights of real users into...
Targeted IT sales activities: Understanding the potential customer's target group thanks to user research
In IT sales, it is crucial to understand the needs and challenges of your future customers in order to develop a successful sales strategy. One effective way to achieve this is to use user research as a tool to...
The Power of Usability Tests and UX Research
In today's rapidly evolving digital landscape, the success of any product or service depends on understanding and meeting the needs of its users. Conducting usability testing and UX research in any digital...
Innovative Crowdtest in Usability Lab
In Braunschweig, we carried out an innovative lab test with our crowdtesting service msg.passbrains, in which we were able to observe users' interactions on a smartphone in real time. The users were exclusively schoolchildren,...
Bitcoin + Co. - Crowdtesting Solutions for Crypto Trading Platforms
Driven by their value increases and the growing application of blockchain technologies, the interest of private and institutional investors in Bitcoin and other cryptocurrencies is steadily increasing. These technologies are opening up new possibilities in the digitalization process…