SERVICES
User Experience Testing
Your Advantages
%
Speed
- On-demand or ad hoc testing with preparation times of days instead of weeks
%
Optimization
- Improved user experience
- Increased customer satisfaction
- Only real users test from the user's perspective
%
Cost Efficiency
- No contract commitment
- No upfront payment
- You only pay for tests you order
%
Flexibility
- As many users as necessary through easily scalable crowd
- Testing on market- and target group-specific devices
%
Transparency
- Securely store functional test results and videos
Qualitative Usability Study
Get helpful feedback on usability and user experience from your potential customers.
How is the usability and user experience of your digital products? Our msg.passbrains crowd provides you with high-quality insights and helps you to sustainably improve your applications.
Quantitative Usability Study
Obtain reliable results from quantitative usability surveys.
No matter in which phase of the product life cycle - get a benchmark on the status of the quality and usability of your digital product. Adjust the usability of your product on the basis of quantified data.
Moderated Usability Test (Remote)
Look over the users' shoulders live and remotely during the usability test and conduct an interview during the test.
Live interviews are one of the highest quality methods for user surveys. You gain deep insights into the thoughts of your target group.
Usability Test with Think-Aloud Video
Gain insights into users' thoughts through recorded think-aloud videos.
Recorded videos in which users speak out loud what they are thinking help you gain detailed insights into the minds of your potential target group. How well are users coping? What is going through their minds? Are there any stumbling blocks in the user guidance in your application that were not initially noticed in the design? Experience and accompany your users, analyze their behavior, and improve your product sustainably.
Prototype Study
Submit early versions of your digital product for the scrutiny of the crowd to strategically guide your development processes.
Early versions of your planned product can be tested remotely or in the Usability Lab by the crowd. Whether you only have click dummies or mock-ups at first, our participants will support you in the early stages of the conceptual phase.
A/B Test
Test which product variants are preferred by your target group to achieve maximum success.
Questions about navigation, design, UX and UI regularly arise during product development. Many possibilities result in many opportunities, but also risks. Test new product variations with your potential customers and find out which ones are preferred. This is a type of study in which two different products are assessed individually and compared in the evaluation. You get an overview of how differently your target group perceives the two products.
Competition Study
Let your product quality be tested by the crowd and compare it with your competitors' offerings to identify strengths and weaknesses.
Can your customers find what they are looking for faster with another provider? What advantages does your website offer in direct comparison? The crowd gives you comprehensive insights and carries out detailed comparisons with your competitors' digital solutions.
Card Sorting / Tree Test
Optimize the menu and navigation of your product with the help of the crowd.
Incomprehensible and confusing menu structures make it difficult for your target group to use your product - whether websites, mobile apps or touchscreens. Get support from the crowd and find out which menu navigation seems most understandable to users.
Usability Lab
Observe the behavior of your potential target group live and on site.
The usability of your digital product can be examined very well live in the lab. We offer a usability lab in Braunschweig for this purpose. Equipped with a test and observer room, as well as optimal technology - including HD cameras, eye trackers to capture eye movements, high-quality audio recording - users can test your product directly on site. The users are accompanied and interviewed by our experienced usability experts.
Usability Lab
We run the Usability Lab in cooperation with ergon.design and the TU Braunschweig. Would you like to find out more about eye-tracking tests?