Make data-based decisions with targeted A/B tests

Find out which product variant really convinces your target group - for higher conversion rates and an optimized user experience.

Illustration eines Mannes, der zwei unterschiedliche Webseitenvarianten betrachtet, um A/B-Tests durchzuführen.
Logo von Sunrise in Grau mit schlichtem Schriftzug.
Logo der Funke Mediengruppe in Grau mit stilisierten Pfeilen.
Logo von Teufel in Grau mit stilisiertem Schriftzug.
Logo von eBay in Grau mit dem bekannten Schriftzug.
Logo von Plusserver in Grau mit modernem Schriftzug.
Logo der Schweizerischen Bundesbahnen (SBB) in Grau.

Do you know what your customers really prefer?

Many companies develop digital products without knowing which variants will actually resonate with their target group. The result: lost conversions, inefficient designs and missed business opportunities.

Typical challenges:

  • Different target groups, different expectations - how do you make the right choice?
  • Poor design and navigation decisions lead to frustration among users.
  • Expensive improvements due to late findings.
Zwei Männer arbeiten an einer digitalen Produktstrategie mit Fokus auf Usability und Kundenpräferenzen. Sie besprechen Designvarianten und nutzen ein Smartphone als Referenz.
Zwei Geschäftsleute, ein Mann und eine Frau, stehen in einer modernen Büroumgebung und betrachten gemeinsam ein Tablet, während sie diskutieren.

msg.passbrains: Your solution for targeted A/B tests

With msg.passbrains, you don't just get simple A/B tests, but a comprehensive solution based on your target group. Our crowd offers you authentic feedback - worldwide and precisely tailored to your requirements.

How we help:

  • We recruit test persons who correspond exactly to your target group.
  • Our tests compare two variants under real conditions.
  • You receive fast, valid results that you can use to make data-based decisions.
Zwei Geschäftsleute, ein Mann und eine Frau, stehen in einer modernen Büroumgebung und betrachten gemeinsam ein Tablet, während sie diskutieren.

Why A/B tests with msg.passbrains?

Illustration einer Person, die Zielgruppen für Tests auswählt, dargestellt durch Profilbilder in einem digitalen Interface.

Target group-based testing

With our global crowd, you receive precise results from test subjects that exactly match your target group.

Illustration einer Person, die eine Münze mit einem Dollarzeichen in ein Sparschwein einwirft.

Save Costs

Identify the best variant before expensive mistakes occur.

Illustration eines Mannes vor einer großen Uhr, die symbolisch für Geschwindigkeit und Zeitmanagement steht.

Quick Results

Carry out tests and receive detailed evaluations within a few days.

Person steht neben einem großen Bildschirm, der verschiedene Diagramme und Analyseergebnisse zeigt, symbolisiert strukturierte Berichte und Handlungsempfehlungen.

Data-driven optimization

Make well-founded decisions with clear analyses and benchmark data.

It's that simple

Eine lächelnde Frau sitzt in einem Café und telefoniert.

1. Request advice

Let us think through your project together and define your needs.

 Request advice now

 

Eine Person testet A/B-Test-Varianten auf zwei Monitoren in einem modernen Büro, um Massendatentests durchzuführen.

2. Perform test

Wir legen die Testspezifikationen fest (Zielgruppen, Zeitrahmen und spezifische Fragestellungen) und führen dann die Tests für Sie durch.

Geschäftsmann präsentiert einem Team in einem modernen Büro einen Bericht auf einem Tablet, symbolisiert die Analyse der Testergebnisse und die Erstellung eines klaren Reports mit Handlungsempfehlungen.

3. Get results

You receive prepared data and recommendations for action for rapid implementation.

Customer Feedback

Crowdtesters can do things that in-house testers cannot. Therefore, crowdtesting can be very beneficial as an additional measure to get positive confirmation of software quality and valuable feedback on usability, even after in-house testing has been completed.

Michael Palotas

Head of Quality Engineering Europe, ebay

Within a very short time, we had put together a team to test the new version of Aligned Elements, our requirements and test management software. The experience during the test project was so great that we immediately booked several passbrains testers for an ongoing engagement.

Anders Emmerich

CEO, aligned

Above all, the broad coverage of different devices and operating system versions and the many valuable usability feedbacks have helped us a lot to ensure the quality of our new Android-based software. passbrains’ managed crowdtesting services have now become an integral part of our software quality assurance strategy.

Pascal Kaufmann

CEO, starmind

passbrains has developed a perfect solution for our needs, taking into account all our requirements and adding value by covering real-life scenarios that we cannot achieve in our labs.

Niv Segev

Quality Engineer, Telefonica

Working with passbrains has enabled us to increase the success of our products and services through the valuable contribution our customers have made through passbrains' digital experience and testing solutions and services.

Fabrizio Kampanale

Director Entertainment & Connectivity, upc

Crowdtesting with passbrains has repeatedly proven to be an efficient way of increasing our product quality and gaining important insights into the expectations of current and potential customers. In this way, we maintain a high level of quality and thus customer satisfaction and loyalty. It is also very beneficial that we can involve them in the innovation process via the platform.

Vladimir Vasic

Test Manager, SBB Swiss Federal Railways

Ready to take your products to the next level?

Start your A/B test now with msg.passbrains and make the best decision for your target group.

Contact us now and receive your individual offer.